Research Topics

HRM

1. impact of  farm mechanization on employment 
2. impact of learning organization  and job satisfaction on employee performance 
3. impact of production process in textile industry of Pakistan on human health
4. impact of human resource practices on employees performance in banking sector of Pakistan
5. impact of training and development  on employees performance in banking sector of Pakistan
6. impact of technology on employment in industrial sector of Pakistan.
7. impact of training  program on em;employee turnover and firms performance 
8. effect of job burnout on employees performance
9. impact of succession planning on em;employee satisfaction in restaurant  industry
10. impact of emission smoke and wast management  on workers health in textile industry firm Lahore
11. the factors that affect the firms non financial performance 
12. impact service quality factor on airline performance  by suing servqual model
13. impact of job enrichment on employees turnover intention in southern Punjab 
14. impact of organization culture on employees service quality
15. impact of organization justice on employees turnover intentions
16. impact of perception of politics on job out comes
17. impact of transformation leadership ion employees performance 
18. impact f perception of training and development  of employees performance 
19. impact of extrinsic rewards on employees satisfaction in banking sector of paksitan
20. MARKETING 
21. impact of integrated marketing  communication on brand image in Pakistan.
22. factors that leads towards supply chain collaboration
23. factor effecting thee supply chain of fruit and vegetable retailing in Pakistan
24. the impact of brand experience and trust on brand loyalty in Pakistan
25. impact of green marketing on consumer purchase behavior 
26. impact of customer relationship manager on customer retention. 
27. impact of  promotional  strategies on brand equity in telecom sector
28. impact of advertising on brand equity and mediating role of products sales
29. impact of social media marketing on brand equity in garment sector
30. effect of social  media marketing on online consumer behavior
31. impact of innovation on consumer buying behavior
32. corporation social  responsibility  effect on brand equity
33. impact of vertical product line extension on brand equity in electronics industry of Pakistan
34. impact of green marketing activities on corporation sustainability and in creation  of competitive edge in food sector or Pakistan
35. marketing elements and perceive quality in retail industry of Pakistan
36.  impact of green marketing on consumer buying behavior in Pakistan
37. guerrilla marketing  and its impact on customer buying behavior
38. an analysis of consumer behavior toward online shopping of outfits in Pakistan
39. factors that affect brand equity of footwear sector in Pakistan
40. impact of TV advertising and sport sponsorship on brand equity 
41. impact of consumer purchase intention on organic personal care products in Pakistan
42. impact f brand and country of origin on consumer buying decision on clothing brands in Pakistan
43. impact of advertising  on retain the customer of telecommunication in Pakistan
44. impact of buyer/seller relationship and competitiveness on supply chain management in  pharmaceutical industry of Pakistan
45. impact of brand personality and brand awareness on brand loyalty in textile industry 
46. impact of product innovation new product adoption
47. determinant  of consumer buying  behavior toward fast food
48. factors affecting compulsive consumption behavior of consumers at retail stores.
49. impact of employees behavior attitude on customer satisfaction
50. factors influencing  successful brand extension 
51. role of brand elements in effective advertisement 
52. factors affecting consumer attitude toward purchasing luxury fashion goods
53. the study about determinant of customer satisfaction in Pakistan intercommunication industry 
54. impact of Indian celebrity endorsement on Pakistani consumer buying  behavior in FMCGS products.
55. factors influencing successful brand extension 
56. consumer buying behavior
57. 
    
58. 
    
59. ECONOMICS
60. impact of fdi and financial development on economic growth in developing countries 
61. impact of industrialization and financial development on water resource
62. effect of male outflow  migration on there dependent left behind
63. determinants  of foreign  direct investment in Pakistan
64. impact of waste management on environment  and  human heath
65. the impact of greenhouse gas on global climate change .
66. ECONOMICS AND FINANCE
67. impact of education and health expenditure on economic growth of Pakistan
68. customer awareness and satisfaction  in Islamic banking in Pakistan
69. impact of capital structure  on profitability  in  textile sector of Pakistan
70. the impact of infrastructure , interest rate and terrorism investment
71. impact of corporate governance on perceived organization success
72. affect of stress on employees turnover in baking sector
73. impact of migration on remittance in case of Pakistan
74. impact of technology and innovation on economic growth of Pakistan
75. renewable and non-renewable energy resources and their impact on the economic growth of Pakistan
76. impact of foreign direct investment  on economic growth in south Asian countries
77. impact of growing industrialization on  environment  a case study on Pakistan
78. the impact of trade openness and fdi on economic growth .
79. impact of foreign remittance  and financial development
80. the study relationship between prices earnings ratio and firms growth 
81. impact of cash flow management on commercial  bank profitability
82. interaction between financial development and GDP growth
83. capital efficiency effect on firms profitability
84. impact of bad debts on financial performance of banks
85. 
    
86. BANKING
87. political and legal determinant factor of non performing  bank loan
88. socio political and legal determinant of  nonperforming in Pakistani bankers perspective
89. impact of perceived baking service quality on customer satisfaction
90. impact of technology innovation on service quality in banking sector of Pakistan
91. comparative  analysis  of performance analysis of Islamic banks of Pakistan and Malaysia
92. customer satisfaction towards Islamic banking .
93. MANAGEMENT 
94. impact of  CRM on firm performance 
95. determination of competitiveness of cottage industry
96. impact of  HRM  on job satisfaction of university teachers in Pakistan
97. impact of  recruitment policies on employees job satisfaction
98. impact of service quality on customer satisfaction in hotels industry of Pakistan
99. impact of risk  management  polices on perceived business growth .
100. FINANCE
101. impact of  working capital  management on profitability of textile sector of Pakistan
102.  the impact of micro fiance o family well being in Pakistan
103. effect of cash conversion cycle on profitability
104. role of corporate governance in firms performance
105. relationship between environment  accounting  and non-financial firms performance
106. the impact of financial constraints on firms growth oil and gas industry in Pakistan  
108. International Business/ Management
110. 
     
111. The motivations of buying local or/and organic food
112.  The future of food – wild cards and weak signals of changing food consumption
113.  Does locality offer a competitive advantage in global food business (case or area)
114.  Testing business strategy with scenario planning/foresight tools
115.  Alternative business concepts of local food supply (case or general)
116.  The differences in Corporate social responsibility (CSR) in the food industry
117.  Investigating relationship partnering in a company’s supply chain
118.  Organizational Citizenship Behavior (OCB)
119.  Leadership in virtual teams
120.  Work satisfaction
121.  Culture shock
122.  Managing people from different cultures
123.  Ethical decision making in travel, tourism and hospitality industries
124.  Evolving health care access dilemmas in emerging as well as developed economies
125.  Bottom of the Pyramid markets and consumers: Role of MNCs as well as local firms
126.  What is China's or India's future position in global corporate activities?
127.  How is China's investment profile changing?
128.  How and with what purpose do firms enforce their market presence in Japan?
130. International Business/ Marketing
132. Positioning of brands in different sectors
133.  B-to-B branding
134.  Social media and brand perception
135.  Co-creation and crowdsourcing in brand management
136.  Green marketing
137.  Comparing the entrepreneurial marketing approach and customer orientation in a big and small IT-company and/or in two countries.
138.  Design thinking in new product/services development
139.  Sustainable brand management
140.  Digital marketing strategies in the tourism industry
141.  Creating and marketing apps
142.  Marketing 3.0
143.  The strategic viability of conscious capitalism
144.  Role of envy in consumption
145.  Role of emotions in luxury consumption
146.  Ostentatious behavior among young and old consumers
147.  Drivers of commitment to luxury brands
148.  Migrant consumers and their consumption signalling behavior
149.  Views of local majority on consumption signalling carried out by immigrants
150.  Finnish value perceptions towards luxury brands
151.  How social media drives conspicuous consumption
152.  Consumer confusion in technology industry
153.  Are all Scandinavian consumers the same? Measuring differing value perceptions among Scandinavian consumers.
154.  Transferability of brand image across product categories
155.  Celebrity Endorsements in Branding
156.  Sales Management: Challenges in recruiting and retaining talent
157.  Role of B2B and B2C Branding in building customer retention
158.  Use of Social Media in generating awareness, brand equity, and trials of new and existing products
159.  Developing a Branding Campaign in a cross-cultural setting
160.  Sales Force Automation in maintaining an international sales force
161.  Understanding the role of competitive intelligence strategies in achieving market success
162.  Consumer behavior in emerging market contexts.
163.  How do firms sequencing market entry and product diversification?
165. International Business/ Business Culture and Communication
167.  Marketing to different cultures within a country (e.g., Russian speakers in Finland)
168.  Knowledge challenges faced by first-time CEOs
169.  Subcultures within different parts of an organization
170.  Relationship management and potential employees
171.  Design management: corporate image/product image of an international company
172.  Communication of environmental issues
173.  What is the impact of language – both in terms as facilitator and as an impediment to effective communication flow in internationally operating firms?
174.  How can internationally operating firms manage language diversity?
175.  Cross-cultural entrepreneurs – how social fabrics can nurture future innovative functioning.
176.  Business as economic and social exchange
177.  How to 'not' underestimate the impact of culture on cross-cultural business activities?
179. International Business/ Human Resource Management
181. Critical evaluation of the effectiveness of coaching
182.  Mentoring for learning
183.  Evaluating the methods and effectiveness of learning in the workplace
184.  Cultural comparisons in leadership preferences and/or effectiveness
185.  Cross cultural / national contrasts in specific areas of HRM
186.  Ageing workforce implications
187.  Multi-generational workforce challenges
188.  Trust – breakdown and building
189.  Work-life balance
190.  Evaluation of employee engagement strategies
191.  Approaches to employee participation and involvement
192. International Business/ Economics
194. An examination of the size and composition of government spending on poverty rates: A cross country analysis
195.  An analysis of changing international trade patterns between EU and China
196.  The impact of climate change on economic growth
197.  Fiscal Integration in the Eurozone
198.  Nuclear energy as a viable alternative energy source in electricity production
199.  Labor Productivity: US v EU
200.  What future for the Eurozone?
201.  The impact of international trade liberalization on global food prices
202.  The impact of multinationals on host countries
203.  Access to higher education in Finland: An international comparison
205. International Business/ Logistics and Operations Management
207. Disruption of logistics by fast production methods (e.g., 3D printing)
208.  How will 3D printing (additive manufacturing) transform the spares and after-market for manufactured products?
209.  Local production for local needs? The impact of new technologies and new imperatives on international production.
210.  A survey of e-commerce in the IP sector
211.  How will the Internet of Things (IoT) change the supply chain?
212.  How should a retailer prepare for omni-channel distribution?
213.  What infrastructure will be required to enable drones and robots to be used for distribution?
214.  How is software for Advanced Planning and Scheduling (APS) being used in ERP systems and what advantages does it bring?
215.  Trends in modern operations management: a review of the most significant changes in the last 10 years and predictions for the next 10
216.  Moving from manufacturing to servitization
217.  How is high value manufacturing developing in Europe? Is it going to save Europe’s manufacturing sector?
218.  What is the impact of e-business applications on supply chain collaboration and performance
219.  How are aerospace supply chains being modernize
221. International Business/ Environmental Issues
223. Emerging business concepts of renewable energy production (general or case)
224.  Value creation in a renewable energy production chain/network
225.  Cooperatives as a business model to produce renewable energy (case or general)
226.  Impact of climate change on biomass resources (area and biomass type can be selected)
227.  The utilization of locality as a competitive advantage in energy business (case or area)
228.  Alternative business concepts of local energy wood supply (case or general)
229.  Value creation in the local energy wood business chain
230.  Investigating relationship partnering in a company’s fuel supply chain
231.  Alternative business models to bring renewable energy to market (case or general)
232.  Alternative business model concepts for energy saving (case or general)
233.  Risk management with renewable energy investments
234.  Renewable energy marketing strategy
235.  Pricing models for the renewable energy
236.  Marketing and branding strategy in energy companies (case or general)
237.  Economic and ecological valuation of bioenergy/biofuel
238.  Effectiveness of different instruments to promote renewable energy generation
239.  Role of nimby in renewable energy production choices
241. International Business/ Accounting and Finance
243.  Methods used to determine pricing of a product
244.  Corporate tax payments of foreign-owned vs. domestic companies
245.  Volatility of bitcoin versus major currencies and transition from investment to currency.
246.  Regulatory differences between country regulations for housing bitcoin exchanges.
247.  Functions of currency, medium of exchange and/or economic controls.
248.  Currency crisis patterns – causes, fixes – across countries.
249.  Chinese currency evolution from government control to market based, can it work?
250.  European Union and many governments. Can it work?
251.  Tax rate differential across countries and changing corporate behavior
252.  The effect of interest rates on future equity returns
253.  Factors that affect equity prices
254.  How to manage a sound fixed income portfolio
255.  The growth in international Mergers and Acquisitions
256.  The benefits of diversification and portfolio management
257.  Stock Trac. (Participate in a simulated global trading platform for equities, fixed income and derivatives and complete with a report on selection methods, portfolio construction and performance of the portfolio. Students receive $500,000 in a virtual brokerage account. They use this virtual cash to manage a portfolio. This portfolio includes stocks, options, futures, bonds, mutual funds, currencies and other securities from 50 global exchanges.)
258.  The drivers and inhibitors of (any technology e.g., smartphone or spreadsheets) usage/adoption
259.  Adapting the balanced scorecard for a non-profit organization.
260.  Adapting the balanced scorecard for a football (soccer) team.
261.  What makes a technology useful? Uncovering the specific ways in which a technology can be perceived as useful.
262.  The characteristics of a successful budgeting process.
263.  Exploring the communication gap between IT and financial auditors.
265. International Business/ Innovation, Entrepreneurship and SMEs
267. Internationalization among Finnish new technology based firm new technology based firms
268.  How do small enterprises grow
269.  Market orientation in SMEs
270.  Entrepreneurial marketing approach and communication strategy
271.  Business models in small entrepreneurial firms
272.  Small firm growth
273.  Business acceleration / incubation
274.  High-growth entrepreneurship
275.  Entrepreneurship policy
276.  Social entrepreneurship
277.  Small firm finance
279. Risk-acceptance attitudes in small entrepreneurial firms
280.  Attitudes towards growth in small entrepreneurial firms
281.  Innovation in small entrepreneurial firms
282.  Measuring and managing return on innovation investment (ROII)
283.  Open innovation business models
284.  Crowdsourcing and crowdfunding strategies for nonprofits
285.  Fostering entrepreneurial activity through regional economic development initiatives
286.  Building strong entrepreneurial communities: a global perspective
287.  Economic empowerment through entrepreneurship in developing nations
288.  Innovations in sports and sports equipment: a historical perspective
289.  The role of networks and external factors in new product development
290.  Contemporary trends in entrepreneurship and innovation education
291.  Crowdfunding: what factors contribute to success or failure
292.  S. Newman Darby's Sailboard: Patent processes and conflicts around the globe
293.  Tactile learning: a strategy for greater training efficiency?
294.  Contemporary learning trends for the entrepreneurial mindset
295.  Entrepreneurial Selling: Pushing the Lean Startup Paradigm